Letterhead Logos

This week I created two letterhead logo designs. I continue to follow the instruction of Mark Beach and Robin Williams.

Williams instructs us to use a descriptive subtitle to the right side of the logo for the letterhead. This first example, I continued to work with simple design elements as Beach instructs. Yet, I chose a blue text to catch the eye. For efficient printing, I wanted to keep the color choices to a minimum. (Beach, 1988)(Williams, 2008)

I chose the budding flower to signify growth and knowledge as does the lotus in my previous example for “Know It TV.” I am still working on choosing an official logo as I am playing with ideas for this first packet.

  

I also chose to create a letterhead example using this brighter logo, again I placed the descriptive subtitle to the right. I think this logo is my favorite, and may be the final logo design I choose. Williams also stresses the importance of consistency, she discusses using the same logo throughout each piece of advertisement. So, I know it is important for me to decide on a final logo soon. (Williams, 2008)

I have given a lot of thought to the importance you place on being able to write a proper letter in our dialog letter assignments. I am learning a great deal about how important it is for a business to build a strong public image. A poorly written letter can damage the public image of a business. 

I also want to make sure my letter gets read. When contacting a potential business partner, how do I make my letter stand out in the volumes of mail the average business receives.

In mailing my letters to potential business partners, I want to be sure my letter stands out in the pile of letters on a desk. I’ve decided to choose a letterhead that will work well on paper with a slightly gray tent. I’ve decided that a dark blue or burgundy design presents well on gray or white paper. This follows the instruction of Williams, as she stresses contrast continuously throughout her book. She provides one example on page 75, of using a black background header with gray text over it. Through this example, I feel comfortable in experimenting with dark blue or burgundy designs over gray paper. I feel comfort in knowing it will not be too busy and follows proper professional technique. (Williams, 2008)

Finally, the text I plan to use will also be printed slightly gray instead of black. This gives a subtle elegant feel, and it makes the letter seem less “stock.” It works particularly well on gloss paper applications. All these are tools are part of the creative design process I can use to help my letter stand out in the crowd. (Beach, 1988)(Williams, 2008)

Works Cited:

Beach, Mark. Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools

and Computers. Coast to Coast Books, 1988. Print.

Williams, Robin. The Non-Designer’s Design Book. Peachpit Press, 2008. Print.